In The News: Public Awareness Campaign

Realtors are constantly working to educate their clients on the benefits of buying real estate as a means of building long-term wealth.

Unfortunately, the media has served as significant head-wind in getting this message across to consumers on a POSITIVE note.

To counter the negative feedback surrounding the real estate industry, the National Association of Realtors (NAR) is helping local REALTOR® associations across the country explain the "real facts" behind the real estate market in their area.

With a series of print ads targeting potential home buyers, NAR is the national level helping-hand working to educate consumers about the long-term value of purchasing real estate. The ads also aim to provide insight on the local real estate markets; this is anticipated to enable buyers to make better informed decisions about purchasing a home - aka: one of the biggest investments a person can make.

NAR notes that a full-page ad will run in USA Today on November 2 and November 9, 2007. Local versions of the USA Today ad will run in select markets nationwide on November 4 and November 11, 2007.